Gawker Media is unveiling an innovative and unruly twist on traditional reader forums this morning. The new feature, part of an otherwise modest redesign across the company’s nine blogs, could transform tag pages, typically little more than archives of old posts, into commenter free-for-alls and transparent tip lines.
Gawker will allow users to put hastags into all user comments. User content will then be browsable by hashtag. Essentially users will be able to create pages on the site by using hashtags for them and then post whatever they want on those pages. So user comments will be able to not only go off-topic but to explore things that Gawker has never got close to discussing. In the future users will also be able to post comments with hashtags directly from twitter. Should be very interesting to see.
Newspapers are struggling, losing readers, losing advertisers to newer forms of media, losing relevance. Yet they stick to the old ways of doing things. And in this case, the local news institution that brought this family’s story to public light will not get the credit when caring members of the public help pay off their medical debt. The Huffington Post will get that credit, because it’s not afraid to take action to support a worthy cause.
Good post by Steve Outing. The St. Petersburg Times did a great story on a family who couldn't pay their medial bills even though they have insurance. HuffPo summarised what the St. Pete Times did but added a box where users can make donations directly via paypal. They went beyond just reporting the story to giving readers a chance to take action.
I'm sure that technically the newspaper could have done this. But either they didn't think of it, or ideas about objectivity stopped them doing it. In either case, it is the culture of how journalism has worked that stopped them. Whether this particular box is right or wrong, if newspapers are to survive in the future questioning the assumptions about how things have always been done and changing the culture of journalism so that they think like online natives is maybe the biggest challenge newspapers face.
What journalism needs to become is this digital age is a process that embraces and involves your audience at every level, from idea generation to reporting and sourcing and finally to the publication of the article when the journalism then becomes an intellectual camp fire around which you gather an audience to have a thoughtful conversation about the story's topic.
If done well, that conversation, orchestrated by the writer or editor of the article, has as much or more value to a reader as the journalism itself.
Interesting details on how journalists can engage with readers.
The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
One major point I made in them is this: The mass-media magazine business model is what is broken, not the magazine format. For instance, magazine readership is up over the past eight years — which I think is pretty good for a dead medium. And technology has radically changed magazines over the past 20 years: it has enabled my company to compete on a level field with any magazine publisher in American in terms of design and production tools, access to collaborative tools and a myriad of other mundane things.
And, as I pointed out the other days, technology is changing the economics of the production and distribution of magazines.
But to reiterate a common theme of this blog: Magazines that try to be all things to a mass audience are dying.
But you can also say that about internet-based media that try to be all things to a mass audience.
Tight focus. Niche. Passion-focused community. Must-have information. Great design or usability. Those are the key to any media these days.
Nothing to add. I can only quote:
"The mass-media magazine business model is what is broken, not the magazine format."
"Tight focus. Niche. Passion-focused community. Must-have information. Great design or usability. Those are the key to any media these days."
I have been reviewing Citizen Journalism sites for a project I am doing. Citizen Journalism can mean many different things, from people sending in photographs and videos, to crowd-sourced document analysis, to newspapers offering training and equipment to citizen reporters. There is a whole range of websites out there doing these things and many things in between. Some examples:
this is what I think Michel’s most important discovery during Off the Bus was. The original idea of off the bus is that everybody could be David Broder, right? Then it turns out that a high percentage of the people who could be David Broder already are David Broder.
That barrier was kind of a crisis for her. And then she said, you know what? These people didn’t want to write anyway. They’re nervous about writing, they don’t do it well, they know they don’t do it well, they’re not excited about doing it well. So, she started doing stuff like sending hundreds of them out to cover all of the individual counties of Iowa during the caucus — something that no professional reporter can do, which is to be in 436 places at once. And then she aggregated those stories and gave them to the professional storytellers.
So I don’t think that storytelling is one of the things that syndicates well, but I do think that the inputs of the storytelling syndicate well. And I think the old telephone model of “I call the source and I call the source and I call the source and it’s all just a bunch of point-to-point connections and then I integrate it and I write my story” is giving way to a model which is closer to a database, which is “all the data is there and I’m given the tools to shape it and then tell the story.”
So what Michel ended up with was a pro-am fusion, a professional-amateur fusion of amateur inputs of the sort that you literally could not buy on the open market, but the stories written by people who were good at storytelling. That’s, I think, one of the — ProPublica’s probably one of the great models of this.
From the Q&A after Clay Shirky's Shorenstein talk.
Sharon Waxman, a former NYT journo in LA set up The Wrap, a site covering Hollywood for industry insiders. It's a good example of one of the ways journalism needs to develop to survive. Individual journos need to set up niche sites covering their own beats.
From an interview with Ad Age "We aren't a traditional trade at all, we aren't even an untraditional trade --- we're something new and different...a hybrid, I suppose, that's a little bit tradey, a little bit bloggy....A little trashy, a little sassy, a little serious."